- Date:
- 1st July 2010 - 2pm - 4.30pm
- Location:
- Hilton Gateshead Newcastle
- Cost:
- Free
- Website:
- Register here
- Funding Sector
- All
- Organiser
- Newcastle University
In an ageing marketplace how can you gain a competitive edge and grow market share.
Take advantage of this free event and gain real insight. Places are limited.
A growing market with wealth, spending power and high expectations. The over 50s are 20 million strong and growing fast, holding 80% of the UK’s wealth, spending twice as much on leisure and entertainment as the under 30s and responsible for as much as 40% (£260bn) of UK consumer spending. They are also expecting to continue their current quality of life as they age.
The market is getting older — Life expectancy in the developed world is increasing at the rate of five hours per day so the average age of customers is rising.
Grow your market share — The over 50s provide you with the opportunity to engage and trade with a longer living, healthier, increasingly demanding and diverse group of consumers. — Those that grasp this opportunity will have the chance to gain a competitive edge and market share.
Newcastle University assisting business — The University is working with regional businesses and organisations through consultancy, contract research and placements, helping you drive the innovation that is essential to adapt to a much higher average age.
Event agenda — The event will aim to answer the question raised in the title through: a keynote address from Professor Tom Kirkwood; case studies of successful business/university interactions; information on the practicalities of engagement and the opportunity to discuss your business with staff from the University over canapés and drinks.
Date: Thu 1 July 2010 14:00 – 16:30
Venue: Hilton Gateshead Newcastle