- Date:
- 15th March 2012 - 08:00 to 10:00
- Location:
- Lecture Theatre 1.03, Newcastle University Business School, 5 Barrack Road, Newcastle upon Tyne, NE1 4SE
- Cost:
- Free to attend
- Website:
- Newcastle University ...
- Funding Sector
- All
- Organiser
- Newcastle University Business School
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Sign upNewcastle University Business School is delighted to host internationally renowned communicator, writer and strategist Alastair Campbell, who is best known for his role as former British Prime Minister Tony Blair’s spokesman, press secretary and his director of communications and strategy.
Alastair will explain how the increasingly influential role of key strategists such as himself has led to the adoption of modern business techniques within all political parties. He will give us the benefit of his years of experience and will discuss his personal involvement in the development of the Strategic Communications Agency. He will describe how the long-term legacy of the SCA has extended far beyond single party politics, with other political parties across the globe applying the same techniques.