You will have 90 seconds in your elevator pitch to get the interest of financial investors.

It is therefore not going to be an exhaustive account of your business or its opportunity.

What you should aim to include however is the following:

• Your business name
• Key people and any relevant prior successes
• A clear explanation of what you do
• Market sectors you see as important
• How you expect to make money as a business
• Key drivers (and risks)
• How much funding you are seeking (and on what terms)
• How you value your business

Investors will have your contact details and thus further discussion and exchange of information

can occur should they have interest in your business.

This is an informal and, we hope, easy first step…enjoy!

Watch 'Your Guide to a Successful Elevator Pitch' on Vimeo or, if you prefer, you can view a subtitled version on YouTube